GC 4060 4 Color Paperboard Cup Holder
About the Project
This is a made up brand for my packaging and specialty printing class at Clemson University. This specific project focuses on the use of printing on paperboard with all CMYK inks in order to store my main product of my brand. I chose to make a cupholder to hold two glass bottles at once. The holder can be carried around while secured shut, and it can open up to allow for easy access to the bottles as well.
Purpose: To identify and utilize key design elements that are utilized in packaging and design.
About the Brand
At Happy Hydro, we believe that everyone should be able to consume their daily nutrients with ease. Our refreshing drinks are organic and promote digestive, immune, respiratory, and metabolic health. We offer a variety of flavors so that everyone can enjoy our drinks. If you are looking for a drink that will keep you happy and healthy, we are the brand for you!
Workflow
Thumbnails
When thinking of a design for this package, I couldn’t decide if I wanted to use elements that I used in my 3 color label, 4 color sticker, or come up with a new design that coordinated with the brand as a whole. The thumbnails that I created have a variety of different inspiration behind them. I knew that I would need to print double sided since the package itself would open up as well, and wanted to keep the inside of the package on the more simple side.
I received constructive criticism from my classmates before creating the final design. I ended up basing my final design on the bottom right thumbnail.
Proofs
The image on the left is how my proofed package looks from the front, and the image on the right shows a side view of my proof with the visible insert.
My proof is not printed to scale, due to substrate size limitations on the press we use to proof our packages. I also did not print the inside design on the proof since it was a simple gradient.
